Privacy
Privacy policy
Last updated 12 September 2026. This policy replaces all earlier versions.
This policy explains what personal information we collect, why we collect it, who we share it with, how long we keep it and what rights you have over it. It applies to our website, our guides and emails, and to the design work we do for clients.
Who we are
Annika Nott, trading as ig. design & interiors, is the data controller for the personal information described in this policy. We are based in Hertfordshire and operate in the United Kingdom.
You can contact us about anything in this policy, including any request about your own information, at info@loveiginteriors.com.
Because we are a sole trader rather than a company, there is no separate company registration number. Annika Nott is personally responsible for the decisions described here.
The information we collect, and when
We collect different information depending on how you come to us. We only ask for what we actually need.
If you visit our website
- Technical information your browser sends automatically, including your IP address, browser type and the pages you look at. Our host uses this to run and secure the site.
- Information from cookies and similar technologies, but only where you have agreed to them. This is covered in the cookies section below.
If you ask for one of our guides
- Your email address.
- Your answer to “where are you up to?”, so that what we send you is relevant.
- Whether you asked to hear from us again.
- Which guide you requested, and, if you arrived from an advert or a link we shared, which campaign brought you.
If you enquire, or book a call
- Your name, email address and telephone number if you give it.
- What you tell us about your home and your project.
- The date and time of any call you book, and anything you add when booking.
If you become a client
- Your name, address, email address and telephone number.
- The address and details of the property we are working on, including plans, drawings, surveys and photographs.
- Information about how you live and how you want to use your home. This is the substance of the work and it is often personal.
- Correspondence between us, including notes of meetings and site visits.
- Billing information and records of payments. We invoice you and take payment by bank transfer or through PayPal. We never see or hold your card or bank card numbers.
- Details of other people involved in your project, such as your architect, builder or other trades, where you give them to us.
If you are a supplier, trade or contractor
- Your business contact details, and the details of any individual we deal with.
- Quotations, invoices and the records needed to work together and pay you.
If you contact us on social media
- Whatever your message contains, and your public profile name. These platforms have their own privacy policies, which we do not control.
Information about health or access needs
Occasionally, designing a home means discussing something sensitive: a mobility need, a medical condition, a disability, or the needs of a child or an older relative who will live there. Information of this kind is treated as a special category under data protection law and given extra protection.
We only use it to design the home properly, we only tell a contractor or supplier what they genuinely need to know in order to do their part, and we do not use it for marketing or hold it any longer than the project needs. Where the law requires your explicit consent for us to use it, we will ask you for that consent and you can withdraw it at any time.
Why we use your information, and our lawful basis
Data protection law requires us to have a lawful basis for everything we do with your information. Ours are these.
- To send you a guide you asked for
- Our legitimate interest in answering the request you made. Without your email address we cannot send it.
- To send you marketing emails
- Your consent, given by ticking the box. You can withdraw it at any time and every email carries a one click unsubscribe link.
- To reply to an enquiry, or hold a call
- Our legitimate interest in responding to someone who has approached us, and taking the first steps towards a possible contract.
- To carry out design work for a client
- Performance of our contract with you. Our separate client contract sets out the terms of the work itself.
- To manage suppliers and trades
- Performance of our contract with them, and our legitimate interest in running the studio.
- To keep accounts and meet tax obligations
- Our legal obligations, and our legitimate interest in keeping proper records.
- To understand which adverts and pages work
- Your consent, given through our cookie banner. If you decline, we simply see less.
- To show our work in a portfolio or on social media
- Your consent, which we ask for separately. This is covered in the next section.
Photographs of your home
Photography matters to a design studio, and a photograph of someone’s home is personal to them. We will not photograph your home for our portfolio, website, social media or any other promotional use without asking you first, and we will not name you or give your address.
If you agree and later change your mind, tell us and we will take the images down from anywhere we control. We cannot always remove copies that other people have already shared or saved, and we will be honest with you about that. Photographs taken purely as a working record during a project, which are never published, are part of the project file and are covered by our contract with you.
Who we share your information with
We do not sell your personal information, and we do not share it for anyone else’s marketing.
We use a small number of service providers who handle information on our behalf, under contracts that require them to protect it and to use it only for what we have asked:
- one.com hosts our website and our email.
- Brevo (Sendinblue SAS, France) holds our mailing list and sends our guides and emails.
- Calendly handles the booking of introductory calls.
- Google provides our advertising and the measurement described below.
- PayPal processes payments where you choose to pay that way. PayPal decides how it uses your information and has its own privacy policy.
- Our accountant sees the records needed to prepare accounts and returns.
On a live project we also share what is necessary with the people doing the work: architects, builders, joiners, electricians, suppliers and similar. We tell them what they need to deliver their part and no more.
We will disclose information if the law requires it, or to establish or defend a legal claim.
Advertising and measurement
We advertise on Google Search. If you arrive from one of our adverts, Google may add an identifier to the web address so that we can tell which advert brought you. Our website also carries a Google Ads tag that lets us count how many people who clicked an advert went on to download a guide or make an enquiry.
That tag only runs if you accept advertising cookies in our cookie banner. If you decline, we lose the measurement and nothing else changes for you.
We do not upload your email address or any customer list to Google or to any other advertising platform.
Cookies
Cookies that are strictly necessary to make the website work are always set. Everything else, including anything used for advertising or measurement, is only set if you agree through our cookie banner.
You can change or withdraw your choice at any time using the cookie settings on the site, or by clearing cookies in your browser. Our cookie policy lists each cookie and what it does.
Where your information is held
Our website and email are hosted in the European Economic Area. Brevo stores its data within the European Union.
Some of our providers, including Google and Calendly, are based in the United States and may process information outside the United Kingdom. Where that happens, the transfer relies on the safeguards data protection law requires, such as the UK International Data Transfer Addendum or the UK extension to the EU-US Data Privacy Framework. You can ask us for more detail about any particular provider.
How long we keep it
- Guide requests and mailing list
- Until you unsubscribe or ask to be removed, and then we keep a minimal record of your withdrawal so that we do not email you again by mistake.
- Enquiries that do not become projects
- Two years, in case you come back to us, and then deleted.
- Client project records
- Six years after the project ends, which covers the period in which a claim could be brought, and then deleted or anonymised.
- Accounting and tax records
- Six years after the end of the relevant tax year, as the law requires.
- Photographs you have consented to us publishing
- For as long as we use them in our portfolio, and we stop when you withdraw consent.
- Website and cookie data
- As set out in our cookie policy. Most is short lived.
How we keep it safe
We keep information on password protected devices and accounts, use two factor authentication where it is offered, and limit who can see what. Our website is served over an encrypted connection. Our providers are chosen partly on the strength of their own security.
No system is perfect. If a breach happened that put your rights at risk, we would tell the Information Commissioner’s Office within 72 hours and tell you without undue delay.
Your rights
You have the right to:
- be told how your information is used, which is the purpose of this policy;
- ask for a copy of the personal information we hold about you;
- have inaccurate information corrected;
- ask us to delete your information, where there is no good reason for us to keep it;
- ask us to restrict how we use it while a question about it is resolved;
- object to us using it on the basis of legitimate interests, and to object to direct marketing at any time, which we will always honour;
- ask us to transfer information you gave us to you or to someone else in a machine readable form, where that applies;
- withdraw consent at any time, where consent is what we relied on.
To exercise any of these, email info@loveiginteriors.com. It costs you nothing and we will reply within one month. We may ask you to confirm who you are before we send personal information, so that we do not give it to the wrong person.
Withdrawing consent to marketing does not require an email: the unsubscribe link at the foot of every message does it in one click.
Automated decisions
We do not make decisions about you by automated means, and we do not profile you in any way that has a legal or similarly significant effect.
Children
Our services are for adults and we do not knowingly collect information from children. A project may involve designing a child’s room, in which case any information about that child comes from a parent and is treated as part of the project file.
If you are unhappy
Please tell us first, at info@loveiginteriors.com. We would rather put something right than have you take it elsewhere.
You also have the right to complain to the Information Commissioner’s Office at any time.
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline 0303 123 1113
ico.org.uk
Changes to this policy
We update this policy when what we do changes. The date at the top always tells you which version you are reading. If a change materially affects how we use information you have already given us, we will tell the people affected rather than rely on you noticing.
